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Dating App Growth Is Flattening, But They're Still Popular

Illustrating an identical slowdown, app analytics platform Apptopia discovered that worldwide, dating app downloads for the 15 most-common apps (consists of Apple App Store and Google Play) decreased to 247 million in 2018, down from 256 million the yr prior.


But Adam Blacker, vice president of insights and global alliances at Apptopia, is optimistic about this app category.


“If not in 2019, I do anticipate dating app installs to extend within the close to future," Blacker said. "It's so simple as dating apps being the brand new norm and the global population growing. As more people come of age, they will obtain one or more courting apps, even just to test it out. There will also be Ourtime or particular relationship apps that pop up which en masse will generate new installs from individuals who have already downloaded extra common apps like Tinder or Match.”


And a affluent market is excellent news for the rising variety of singles out there. We estimate that 28.9% of single smartphone customers will use courting apps this yr, and that quantity will climb to 35% by the top of our forecasting period.


Although we slowed our total development predictions, our figures still illustrate dating app popularity and a rising market—one that advertisers shouldn’t ignore.


“Dating apps are a spot the place people are willing to interact with adverts, should you nail the implementation," Blacker mentioned. "But every app will need to find out the fashion that suits them. For relationship apps which might be relatively gamified, I think it is smart for users to look at a 15-second video to unlock extra potential matches. Or, for example there may be a distinct segment app for hikers or outdoors individuals, in that case banner advertisements for Patagonia may work.”


Companies that offer products or services tangentially associated to dating (clothing, well being and hygiene, beauty merchandise, ticket companies, restaurants, and so forth.) are all a very good match for this market. Advertising on these apps is a clear win for brands in the event that they accomplish that strategically.


“Different relationship apps will enable advertisers to leverage different types and quantities of data,” Blacker mentioned. “Location-primarily based targeting might work for experience-based mostly date ideas.

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